Launched in 2009, Nella Media Group (NMG) began as the publisher of an urban newspaper for Honolulu’s Chinatown district. From these humble beginnings, NMG has grown to be a media business leader for the Pacific region.
NMG is committed to developing unique editorial and photographic content for its readers and clients through licensing programs, custom publications, and digital media.
With a quickly growing team and over 8 million annual impressions, NMG reaches a wide range of audiences on a national and international level.
To connect travelers with authentic experiences through today’s media.
To be a global leader in content development that prompts understanding of cultures and resonates with travelers while enhancing our partner’s brands.
NMG currently produces a variety of editorial content through feature stories, articles, styling, and photography. NMG’s content is distributed through licensing programs, in-house publications, and custom publications.
NMG also serves as a representative for Ink, the leader in travel media with 31 international titles. Among others, Ink publishes United Airlines’ in-flight magazine Hemispheres and first-class publication, Rhapsody, as well as American Airlines’ American Way magazine, first-class title Celebrated Living, and Spanish and Portuguese language Nexos.
January – ROOM+SERVICE is published, and adds Starwood Hotels & Resorts Hawaii, The Modern Honolulu, Vive Hotel Waikiki, Hotel Lanai, Kaanapali Alii, and Classic Resorts to its list of distribution partners.
February – Incentient names NMG as its official sales representative to the state of Hawaii. Hawaii Opera Theater announces NMG as sales representative for Aria, the HOT program.
March – Gray Line Hawaii magazine launches.
April – Kīkaha magazine for Island Air launches.
May – Lei, a Hawaii LGBT travel magazine, launches.
January – ROOM+SERVICE is published, and adds Aqua Hotels & Resorts, Waikiki Parc Hotel, and The Mauna Lani Bay Hotel & Bungalows to its list of distribution partners. It now reaches over 2.5 million Hawaii visitors.
February – Hawaii International Film Festival (HIFF) names NMG as creative and marketing partner.
April – NMG receives Pele ADDY® "Best of Show in Design" innov8.
May – Disney’s The Lion King names NMG as publisher of its playbill.
June – Ink names NMG as sales representative.
August – Foundry, the Journal for Our Kaka’ako, launches.
January – NMG launches the in-room publication ROOM + SERVICE with partners Castle Resorts & Hotels, Hotel Equus, Marina Tower Hotel, and Hotel Renew.
April – NMG receives two Pele Gold Regional ADDY® Awards.
July – Flux Hawaii, founded by Lisa Yamada, joins NMG.
April – NMG receives a Pele Silver ADDY Award, executes strategic development plan with contracts for the first issue of ROOM+SERVICE.
March – NMG receives a Pele Silver ADDY Award, focuses on perfection of innov8 magazine and strategic development.
January – Jason leaves his kitchen table for Honolulu's Chinatown neighborhood to open the first Nella Media Group office and the journey begins. Remember where you started...
March - Chinatown Newspaper is launched, highlighting the best Chinatown has to offer residents and visitors.
June - NMG launches innov8 magazine, the in-flight magazine for go! Mokulele Airlines.